Packaging: Thinking Inside the Box

Boxes and bags; Labels and sleeves… If you’re selling a physical product, more than likely it will require at least some form of packaging to go along with it. Generally speaking, package design is an exercise in precision. After all, packaging is designed specifically for your product—whatever the size and shape. And when your bag or box comes off of the press as one flat, printed sheet, it will need to fold up and assemble perfectly in order to do its job properly. I’ve always loved working on packaging because it’s always a chance to make something one-of-a-kind that’s visually striking.